a formal function held recently at The Address Hotel in Dubai, the
Dubai Taxi Corporation (DTC), Roads and Transport Authority (RTA),
raised the curtain on the "Deluxe Cars" service through 20 black cars;
10 Infiniti M37, and 10 Lexus S350. The event, which was sponsored by
Arabian Automobiles Company and Al Futtaim Motors Co, and supported by
Dubai Airports, aimed to deliver excellent services to DTC customers and
enhance their satisfaction rating.
The inauguration ceremony was attended by Ahmed Bahrozyan, CEO of
Licensing Agency cum Chairperson of the Committee Overseeing DTC;
Mansour Al Falasi, Acting CEO of DTC; Michel Ayat, CEO of Arabian
Automobiles Co; Saud Abbasi, General Manager of Al Futtaim Motors-Lexus;
Mohammed Yousef Saleh, Director of DTC Fleet Operations; Ammar Bin
Tamim, Director of DTC Fleet Drivers Affairs; and Ammar Al Buraiki,
Manager of DTC Fleet Operations, in addition to senior officials of all
"The DTC is giving value-added to its unique array of services
rendered to clientele in a testament of its endeavors aimed to realize
its strategic vision, "Pioneers in Passenger Transport Services," by way
of launching a distinguished service under the theme "New dimension of transport luxury".
The deluxe cars service is launched in collaboration with DTC strategic
partners: Al Rostamani Auto Center, Al Futtaim Motors, and Dubai
Airports, who have always been key supporters of DTC strategic
initiatives & projects," said Al Falasi.
He added that the idea of this new service evolved from a study
conducted to introduce new DTC services, and the special overtures of
both the Arabian Automobiles Co, and Al Futtaim Motors to supply these
vehicles under favorable terms and deploy them to serve the VIPs
"Under the theme "New dimension of transport luxury,"
the objectives of this service will be achieved by delivering a quality
service to DTC customers at the airport and other vital facilities in
the emirate. The new service differs from the normal cab service as
customers will be treated to high standards of luxury, privacy and
affluence inside and outside the Dubai International Airport via DTC's
Booking & Dispatch Center," added Al Falasi.
"This service has been launched since June 2012 and more vehicles and
brands will be deployed on demand. The DTC will make every endeavour to
ensure the success of this initiative in order to meet the needs and
expectations of its esteemed customers, which can only be achieved
through our partners' support so that we all become pioneers," he
For his part, Mohammed Saleh said, "Under the theme "New dimension of transport luxury"
the service is launched with 20 vehicles of Nissan-Infiniti and
Toyota-Lexus. The service can be ordered directly from the designated
service counter in the arrivals exit point of Dubai International
Airport, or by calling the Booking & Dispatch Center's number
04-2080808, or from some public facilities. The flag-down rate is AED
50, whether the service is ordered from the airport or the Booking &
"The service is packed with lots of features, as it has a logo of its
own, in addition to the vehicles' black color, white number plate, and
elegant driver. Another additional feature is the privacy, which appeals
to a certain segment of customers and make them feel as if they were in
their own vehicles, in addition to using a special taxi-meter system:
"Samsung S2 device" without extensions, attached to a stylish bracket
mounted inside the vehicle. Some other relevant high-level services will
be provided at a later stage," he elaborated.
"45 distinguished taxi drivers were selected from the airport cabbies
working on commission basis, who have scored 100% in their assessment
rates i.e. with accident-free, offence-free & complaint-free driving
record. They underwent a series of initial tests in English language,
general appearance and psychological aptitude, and were then subjected
to practical and theoretical training in various areas including
customer service & VIP service, and at the end of their training,
they were given a final test on how to provide such distinguished
service," he stated.
"Cabdrivers don special uniforms commensurate with the quality of the
service, which will be followed up by a qualified work team to oversee
follow-up reports, distribution of questionnaires to the public to
evaluate the service, and follow up results on a monthly basis.
For his part, Michel Ayat, said, "We have been strategic partners of
DTC since its inception and have witnessed its remarkable achievements.
The Arabian Automobiles Company is proud to have been selected as a DTC
supplier of "deluxe cars" through our Infiniti M37 Sedan to raise the
bar for new transportation services in the interest of Dubai residents
and visitors. The Infiniti M model is known for its high performance
thanks to its smooth V-6 cylinder engine with a capacity of 3.7 liter
and 328 hp."
Saud Abbasi, said "Al-Futtaim Motors-Lexus is pleased to be part of
the deluxe cars service, through supplying our Lexus ES 350 2012 to the
DTC, as this vehicle is a benchmark of luxury and elegance, and features
front-to-rear sophisticated design lines, spacious interior cabin,
luxurious fittings and safety features.