Tuesday, December 31, 2013

Full information and instructions for NYE2014

Here Is some information from rta ,Dubai police & the dubai mall via twitter arabic tweets ( english below ) English tweets Big Thanks to rta dubai , dubai police & emaar FOLLOW ME ON TWITTER Have a great new year see you in 2014 !

Dubai to dazzle the world with iconic New Year's Eve Gala at Burj Khalifa

Dubai, UAE: Dubai is all set to dazzle the world once again with its iconic New Year's Eve Gala by Emaar Properties at Downtown Dubai.

An experience of a lifetime, the spectacular fireworks display at Burj Khalifa, the world's tallest building, is set to underscore its credentials as the most popular New Year's celebration across the globe, with millions of visitors expected to attend the festivities in Downtown Dubai.

Hosting over 1.7 million visitors from around the world last year - more than the number of visitors at New Year's galas in New York, London, and Sydney - the Downtown Dubai New Year's Eve Gala, this year, will be differentiated by ten unprecedented fireworks acts.

With several viewing points for visitors in Downtown Dubai, the New Year's celebration will also be streamed live on www.youtube.com/DowntownDubai, reaching millions of online audiences in real time. Emaar has joined forces with government entities across the Emirate to guarantee the celebration of a lifetime.

Emaar is also promoting active online engagement with the spectators encouraged to upload photographs and videos of the New Year's Eve celebrations on social networks, using the hashtag #BeThere.

Ahmad Al Matrooshi, Managing Director, Emaar Properties, said: "The New Year's Eve Gala at Burj Khalifa enjoys iconic status globally and underlines Dubai's reputation as the must-visit destination to usher in the New Year. Dubai's gala at Downtown Dubai will significantly add to the city's civic pride, boost the tourism, hospitality and retail sectors, and salute the city's win to host the World Expo 2020, with visitors expected from all over the world."

He added: "Emaar's New Year's celebration is a salute to the positivity, hope, and cheer that Dubai brings to the world. Through the gala, we are inviting the world to welcome the New Year in one of the most dynamic cities. This year, the fireworks display will be extra special with ten spectacular effects, some rising higher than 1 km, which not only salute our nation and the city, but also the design of Burj Khalifa."

In addition to several vantage-viewing galleries, the public can enjoy the fireworks from the central Burj Park, which will wear a festive ambience with a number of temporary kiosks for food & beverage and New Year merchandise. The event has already recorded strong buzz globally with robust advance booking for hotel rooms in Downtown Dubai.
Starting with a dramatic display of effects racing up to the pinnacle of Burj Khalifa, 828 metres high, the display will then salute the nation with the green, red, and white hues of the UAE National Flag. Flowers in the colours of the National Flag will cascade down the tower, before silver pearls will burst from the pinnacle of Burj Khalifa in a sparkling celebration of Dubai's success and awe-inspiring development. In a gesture of the warm welcome that Dubai extends to the world, the next act will witness thousands of amethysts launched in every direction and filling the sky.

Integrating shades of amber and with silver illumination flowing down the tower in gentle elegance, the next act is a tribute to Burj Khalifa and the global collaboration it has promoted. The other acts include elegant green and gold willow comets, silhouetting the vertical lines of the building; and a recreation of the design inspiration of the tower, with fireworks evolving like petals and wrapping it up the tower much like the Hymenocallis desert flower, which inspired the design of Burj Khalifa.

The grand finale will be a true masterpiece in fireworks display with every direction being lit up dramatically and a golden lattice being formed across the sky. Rainbow effects will fill all over Downtown Dubai as Dubai ushers in 2014.
Emaar is providing live satellite feeds of the New Year's Eve celebration to global audiences, with details of frequency and uplink to be provided shortly.

Friday, November 29, 2013

'Spirit of the Union' takes centrestage at Emaar's 'The Parade – Downtown Dubai, UAE National Day'

Dubai, UAE; November 29, 2013: An ambience of festivity will underline the 'Spirit of the Union,' at 'The Parade – Downtown Dubai, UAE National Day' the annual celebration organised by Emaar Properties to mark the 42nd UAE's National Day, on December 1, 2013.
Open to residents and visitors, 'The Parade – Downtown Dubai, UAE National Day' will be held from 3pm to 5pm on the Mohammed Bin Rashid Boulevard, the glorious thoroughfare that encircles 'The Centre of Now.'

Ahmad Al Matrooshi, Managing Director, Emaar Properties PJSC, said: "This year's parade at Downtown Dubai is a sterling tribute by Emaar to the strong evolution of the United Arab Emirates under the guidance of our leadership.
"The UAE is taking strong strides to achieve its Vision 2020 to be among the best nations in the world, and has already established its clear credentials as a global hub for business and leisure. 'The Parade – Downtown Dubai, UAE National Day' will once again celebrate the UAE's path-breaking achievements and its rich cultural heritage."
"With Dubai now crowned the 'Host City' of the World Expo 2020, this year's celebration is a tribute to the nation’s arrival within the global circuit."
A vibrant celebration with colourful displays, visitors to 'The Parade – Downtown Dubai, UAE National Day' can gain strong insights into the UAE's heritage and modernity through themed floats, several dance performances, novelty balloons, camel and horse parades, and musical acts.
Underlining the cosmopolitan outlook of Dubai, which is home to over 200 nationalities, cultural groups representing different communities will take part in the event.
Local and international schools, government entities, international brands, philanthropic organisations, bikers' and sports clubs and children mascots will also join the parade, underlining the solidarity that is synonymous with the National Day celebrations.
Visitors can revel in a special display by the Lotus F1® Team, with a show car on a dedicated float, highlighting Emaar’s support as the team’s 'Official Partner.'
Dubai Healthcare City will mark the culmination of its '7 Emirates Run,' at 'The Parade – Downtown Dubai, UAE National Day,' an initiative dedicated to helping children get back on their feet.
Inflatables representing Emaar Properties by its various entities including Downtown Dubai, The Dubai Mall, SEGA Republic, Reel Cinemas, Dubai Aquarium & Underwater Zoo, KidZania®, The Address Hotels + Resorts, and At the Top, Burj Khalifa, will be exhibited during the parade.
Mohammed Bin Rashid Boulevard connects Downtown Dubai's iconic attractions including Burj Khalifa, the world's tallest building; The Dubai Mall, the world's largest shopping and entertainment destination with 1,200 retail outlets; and The Dubai Fountain, the world's tallest performing fountain. It also links several shopping, hospitality, entertainment and dining attractions within the 500-acre community. In addition, the boulevard hosts spectacular events including the Emirates Classic Car Festival and the Downtown Dubai New Year's Eve Parade and offers vintage views of the New Year's Eve Gala, which had welcomed over 1.7 million visitors

Wednesday, October 9, 2013

Dubai Holding and Emaar Properties sign joint venture to develop The Lagoons

Dubai, UAE; October 7, 2013: Dubai Holding and Emaar Properties PJSC today signed a joint venture agreement to develop The Lagoons, a magnificent waterfront city that will define the ambitious new face of Dubai's future, within Mohammed Bin Rashid City (MBR City).

A master-planned city for tomorrow's youth with state-of-the-art technology networks, the project is spread over an area of 6 million sq metres (over 1,482 acres). Over three times the size of Downtown Dubai, the integrated development creates a dynamic environment for tomorrow's world, and takes into account the rapidly evolving lifestyle aspirations of the tech-savvy and connected youth community.
Inspired and built by the banks of the Dubai Creek, the historic source of the city's development and the cradle of Dubai's heritage, this prestigious project will bridge modernity with tradition, by upholding the core values that have shaped Dubai as a cosmopolitan hub that is home to over 200 nationalities.
A Future City for Tomorrow's Youth
In a joint statement, Mohamed Alabbar, Chairman of Emaar Properties, and Ahmad Bin Byat, Chief Executive Officer of Dubai Holding, said: "His Highness Sheikh Mohammed Bin Rashid Al Maktoum, UAE Vice President and Prime Minister and Ruler of Dubai, constantly reminds us that Dubai has achieved less than 10 per cent of its development potential. Dubai has always been a forward-looking city, and today, as we enter our next phase of growth led by our youth, it is important that National Champion companies such as Dubai Holding and Emaar work jointly to launch projects that are important to boost the city's future development.
"As the city further underlines its credentials as a global hub by welcoming professionals and entrepreneurs from around the world, and led by the Dubai Tourism Vision to record 20 million visitors by the turn of the decade, it is important to continue to build our world-class infrastructure to meet future needs. The project, which will be a new catalyst for growth and create robust opportunities for commerce and entrepreneurship, will set new benchmarks in urban development, with its focus on the tech-savvy and connected youth population who are taking centrestage in driving Dubai's impressive growth.
"We are thus creating a vibrant destination that will not only address their lifestyle requirements of modern retail, entertainment and hospitality, but also connect them to their Arab heritage. This prestigious development fulfills His Highness Sheikh Mohammed's vision by creating a world-class infrastructure that will firmly establish Dubai as one of the Top 10 global cities by 2020. Truly world-class in design, it will be an inspiring work, play and live environment with several iconic developments, further driving the city's growth."
An Iconic New Skyline for Dubai
At the heart of the project is The Dubai Twin Towers, a mixed-use iconic development that defines a new skyline for the city, and is envisaged to join the rank of the world's most prestigious skyscrapers.
The fully integrated community brings a new aspirational lifestyle with a central business district, an entrepreneurial zone, cultural amenities, residences, premium and affordable luxury hotels, educational facilities, healthcare centres, a waterfront shopping mall and a wide range of leisure choices. All these key components of this world-class development are designed as inter-connected districts, around waterfronts and green boulevards.
A New City Centre
The project stretches from the banks of the Dubai Creek, through central parcels of land linked to Al Khail Road and across Ras Al Khor. It serves as a modern architectural continuum from Dubai Creek to the modern business and lifestyle centres of the city today.
The distinguishing feature of the development is its focus on creating distinctive neighbourhoods, which are pedestrian friendly. It will be supported by several sustainable transport modes including a direct link with Dubai Metro's Red and Green Lines, an eco-tram system, light monorail, and water taxis.
The sweeping waterfront of the project lined by retail, commercial and residential zones will be built around two central parks. The 'green' theme will further resonate in several environmental-friendly features including eco-resorts, water features, and gardens. A number of small marinas will also be developed across the waterfront, providing the entire spectrum of lifestyle choices for residents and visitors. 

Sunday, September 22, 2013

Emaar launches serviced residences in The Address Residence Fountain Views III in Downtown Dubai

Dubai, UAE: Global property developer Emaar Properties PJSC has unveiled The Address Residence Fountain Views III, the fully furnished serviced residences in Downtown Dubai. 

The sale in Dubai, Abu Dhabi and London, and showcase in Jeddah, will take place simultaneously on September 21, 2013; online registrations open at www.emaar.com on September 18, 2013.
Located directly opposite The Dubai Mall, the world's largest shopping and entertainment destination, The Address Residence Fountain Views III offers customers the choice of 1, 2, and 3-bedroom serviced residences, situated above The Address Fountain Views hotel, and managed by The Address Hotels + Resorts, Emaar's flagship five-star premium brand. The residences also provide unparalleled views of Burj Khalifa, the world's tallest building, and The Dubai Fountain, the world's tallest performing fountain. Adding to the convenience of residents, the development features significant retail space with high-end stores and F&B outlets along the boulevard.
Ahmad Al Matrooshi, Managing Director, Emaar Properties PJSC, said: "The Address Residence Fountain Views III is a stunning tribute to Emaar's commitment to provide world-class service, awe-inspiring design, and unparalleled architecture. Located in the heart of our flagship development, Downtown Dubai, The Address Residence Fountain Views III provides investors from across the world the opportunity to reside in one of the most dynamic communities in the city."
Potential customers can register interest for the serviced residences in The Address Residence Fountain Views III from September 18, at www.emaar.com, at 9am in London, 11am in Jeddah and 12pm in Dubai and Abu Dhabi.
The event will take place in all four cities simultaneously on September 21. In the UAE, the sale in Dubai will take place at Emaar Sales Centre in Downtown Dubai, and in Abu Dhabi at the Emaar Sales Centre in Al Nahda Tower, from 1pm; while the London sale will be held at the InterContinental London, Park Lane, from 10am (GMT). Customers interested in viewing the new property in Jeddah can visit the showcase at Jeddah Gates Sales Centre, King Abdullah Road, from 12pm.
Described as 'The Centre of Now,' Downtown Dubai's various attractions serve as a magnet to attract investors. The 'most prestigious square kilometre on earth,' it is a thriving mixed-use community with world-class hotels, shopping malls, must-visit tourist attractions and landscaped gardens and the 3.5 km boulevard dotted with sculptures by world-renowned artists.
For more information please call, +9714 366 1616 or 800 36227.


Monday, August 26, 2013

More space for women on Dubai Metro

RTA expands female compartment space for peak hour rides

Image Credit: Ahmed Ramzan/Gulf News

Dubai: More space is being provided for female commuters of Dubai Metro with the rising demand and changing pattern of ridership, the Roads and Transport Authority (RTA) has announced.

With the current women-only compartment being insufficient, RTA has moved to add half a cabin for women during peak hours. The total number of cars on the Metro is five, one of which is divided into a Gold compartment and a female compartment. The expansion will limit the general commuters to three and a half cabins.

“We do regular studies and we have a system of receiving complaints and feedback. We received several requests from female commuters for expanding the women only space on the Metro,” Ramadan Abdullah, Director of Metro operations at RTA’s Rail Agency, said.

Following the requests from commuters, he added, RTA carried out a survey to find out whether there is actually a need for expansion.

“We found out that during peak hours the women-only cabins are more congested when compared to the mixed cabins so we took the decision to expand the space for women during peak hours,” he explained.

The survey also found out that there has been a noticeable increase in the number of women using the Metro over the last couple of years.

“As more women and children are using the Metro now, we want to make sure the Metro trip is smoother and more comfortable for them, especially as this segment of Metro users need more privacy and security,” he added.

The extension service will be active from September 1 during peak hours from 7am to 9am and from 5pm to 8pm from Sunday to Thursday.

Abdullah said that the additional space would not only offer greater comfort to women but also easy movement of strollers and bags.

The additional spaces are clearly marked on all the trains and Metro security officers will be on hand to make sure there is no violation.

“I think this is an excellent move by RTA. This has been due for long as the ridership on the Metro has increased and during peak hours the female compartments are generally packed and more space would surely help,” said Nafia Rahman, a regular commuter.

However, expanding the women-only compartment on the Metro means taking away space from the general compartment, which is also cramped during peak hours.

“To me it doesn’t make sense. I understand the need for privacy and security of women but reducing the space from the general compartment will cause more problems for general commuters, who are cramped for space during peak hours,” said Dinesh Gor, who takes peak hour trains twice daily.

Currently, Dubai Metro transports around 400,000 commuters on both Red and Green lines daily. Catering to the growing demand, RTA has reduced the peak hour train frequency on the Red line to three minutes.

“Addressing the commuters’ concern we have reduced the peak hour train frequency to every three minutes. We have added more trains, with 46 trains running on the Red line alone during peak hours. This will ensure commuters spend less time waiting while also ensuring that trains are less cramped,” stated Abdullah.

The five-cabin Dubai Metro can accommodate around 650 passengers, with each cabin having a capacity of 130 passengers. Following the expansion the female compartment on each train will accommodate around 130 passengers, which is double the earlier number.


Gulf news 

Thursday, June 27, 2013

Experience Ramadan with a view at the Downtown tent, Emaar's newest venue in Downtown Dubai

This Holy Month of Ramadan, mark your evenings in dignified grace in the company of friends and family at one of the most elegant venues in the city.

Emaar Properties is underlining the spirit of Arabian hospitality and Emirati heritage in inimitable style and grandeur at its dedicated Ramadan tent. 'Downtown' is a remarkable Arabic-style courtyard with large arcades, hundreds of lanterns and chandeliers and a colourful yet soothing ambience.
Located in the heart of Downtown Dubai, Emaar's mega-development, 'Downtown'   overlooks Burj Khalifa, the world's tallest building and an architectural masterpiece that draws inspiration from the Arab world. Guests at 'Downtown' will also have unmatched views of The Dubai Fountain, which will perform to soulful melodies from the region and beyond.
'Downtown' is set to offer a truly distinctive experience during the Holy Month, with visitors also having the opportunity to experience the architectural masterpieces that Emaar is developing, with elegant displays of the company's various projects.
From the stylish reception, guests can proceed to the large courtyard, where they can break their fast at Iftar and continue to enjoy a pleasant evening through Sohour. Guests also have the option of retreating to a private majlis or a glass enclosed garden with panoramic views of Downtown Dubai.
Ahmad Al Matrooshi, Managing Director, Emaar Properties PJSC, said: "The Holy Month of Ramadan underlines the value of togetherness and our rich traditions. 'Downtown' serves as the perfect venue to retreat into a remarkable setting, where the focus is on celebrating the Emirati heritage and our warm hospitality. While centrally located in the city, it will offer a truly serene getaway, where guests can enjoy the companionship of friends and family."
A delectable choice of authentic Arabic dishes will be served at 'Downtown' in addition to traditional soothing Arabic music and shisha flavours. In all, more than 700 guests can be seated at 'Downtown.'
In addition to individual and family reservations, 'Downtown' makes for the ultimate destination for corporate Iftars, offering organisations the choice of reserving a section of the tent, savour a heart-warming a la carte feast, and truly mark the spirit of the Holy Month with their associates.
For reservations, please call +97150 4524558 or +97150 1593764 or visit www.mydowntowndubai.com.


Wednesday, June 26, 2013

Shaikh Mohammad Bin Rashid Al Maktoum launches virtual tour of Burj Khalifa

DUBAI: His Highness Shaikh Mohammad Bin Rashid Al Maktoum, Vice-President and Prime Minister of the UAE and Ruler of Dubai, has launched a 360-degree street-view imagery project of the world’s tallest building, the Burj Khalifa.

The launch came as part of the “Street View Collections” project by Google, which aims to present global landmarks through its mapping applications which are accessible to more than 1 billion people around the world. The iconic Burj Khalifa will feature as a “Vertical City”, being the first skyscraper to be part of the project, according to a press release issued by the Government of Dubai Media Office.
Sheikh Mohammed praised the results of the project and the imagery collection that provides a stunning virtual tour of the Burj Khalifa to internet users around the world, providing them with an opportunity to visit this global landmark and experience the elegant details of the tower.
Shaikh Mohammad said, “Burj Khalifa is a landmark not only for the people of the UAE but for people from all over the world, and it is the right of everyone on this globe to get an opportunity to see and experience for themselves this global landmark. We do not look at Google as a commercial body but as a knowledge-based organisation that has played an active role in linking civilizations to people and cultures, and in the UAE we highly value the importance of such a role.”
Google has used the latest imaging systems to present 360-degree images of Burj Khalifa, which is the tallest building in the world. The virtual tour of Burj Khalifa can be experienced by visiting Google site maps at www.google.ae/streetview
This project is part of Google’s ongoing efforts to design a digital mirror of the real world, as well as to provide internet users with a realistic experience of the tallest building built by man. Burj Khalifa is the first skyscraper in the world which uses the new advanced technology within Google Maps and is also the highest point reached by the Trekkercamera, Google’s back-pack mounted street-view camera which is used to map places where the normal Google cars cannot go.
Detailed pictures of Burj Khalifa were taken over three days and will cover Downtown Dubai, Sheikh Mohammed bin Rashid Boulevard, and The Dubai Fountain in addition to the entrances to the Burj and detailed pictures of the interior from the 43rd to 160th floors. Stunning external pictures were also taken from the 160th floor, providing an outstanding virtual experience.


Wednesday, June 5, 2013

Tall Claim: Dubai now has the world's tallest twisted tower

The Dh1 billion Infinity Tower in Dubai Marina, the world's tallest tower featuring a 90-degree twist, has been completed, according to its developer.

Cayan Investment and Development, a Saudi-based property development company, said it has received the Dubai Municipality’s certificate of completion and will be inaugurating the tower on Monday.
The 75-storey tower is approximately 310 metres high, which makes it the highest twisted tower in the entire world, company president Ahmed M Al Hatti said.
Dubai is already home to Burj Khalifa (828 metres), the world's tallest tower, Princess Tower (414 metres), the world's highest residential tower and JW Marriott Marquis (355 metres), the world's highest hotel.
Infinity Tower has been designed by Skidmore Owings and Merrill, the firm behind Burj Khalifa.
Thanks to its 90 degree curve from top to bottom, residents will have panoramic views of the Palm Jumeirah or Dubai Marina.
Although the tower will twist similar to the Turning Torso in Malmö, Sweden, which is a series of cantilevered plates rotated about a straight structure, Infinity Tower's has much larger floor plates that require the structure to be twisted as it raised from level to level. Each floor is rotated by 1.2 degrees to achieve the full 90-degree spiral, creating the shape of a helix.
The tower will have studios to penthouses, conference rooms, tennis courts, pools, gymnasium, a nursery and a spa.
A total of 68 units are listed for sale in propertyfinder.ae, with prices ranging between Dh1,400 and Dh2,000 per square feet.
Cayan has already handed over are La Residencia Del Mar, Dorrabay and The Jewels in Dubai Marina and Cayan Business Centre in Tecom.
Emporis data reveals that Dubai has 1,881 tall buildings of which 856 exist, 627 are planned, 355 under construction, 42 un-built and one demolished. Overall, there are 909 high-rises and 448 skyscrapers.

Wednesday, May 29, 2013

Emaar Hospitality Group offers endless experiences, this summer

When the days become longer and the nights become warmer, it is time for you to 'Live it Up' this summer, in the city of dreams. Pack your bags, leave your worries behind and travel to Dubai to soak up the sun, shopping, and cuisine, with Emaar Hospitality Group.


This summer, Emaar Hospitality Group, the hospitality and leisure subsidiary of Emaar Properties PJSC, is giving visitors and residents the opportunity to indulge and unwind, in a style synonymous with the city’s soothing ambience.
From unparalleled shopping choices to gastronomic delights, the group's five-star premium brand, The Address Hotels + Resorts, will provide every epicurean with a taste that will please their palate.
Guests at The Address Downtown Dubai, The Address Dubai Mall, The Address Dubai Marina, The Address Montgomerie Dubai, The Palace Downtown Dubai, Al Manzil, and Armani Hotel Dubai, can make the most of what Downtown Dubai, the world's most prestigious square kilometre, and Dubai Marina, the first-of-its-kind waterfront development in the region, have to offer.
Josef Kufer, Chief Operating Officer, Emaar Hospitality Group, said: "Dubai has gained its position among the world's most sought-after tourist destinations, especially with the limitless choices in retail, leisure, and hospitality it offers for visitors. Through our annual 'Live it Up campaign,' we are giving tourists and residents the opportunity to indulge in the endless experiences that are synonymous with our awe-inspiring city."
Upon staying for three nights at any of the hotels under the Emaar Hospitality Group portfolio, until August 31, 2013, visitors will receive complimentary access to one of the most sought-after tourist attractions, At the Top, Burj Khalifa, the world's highest observatory deck with an outdoor terrace, located on Level 124 of Burj Khalifa, the world's tallest building.
Visitors can also make the most of Emaar's summer offerings at Arabian Ranches Golf Club and Nuran Serviced Residences, wherein upon booking two nights, guests can avail of a 10 percent discount on their reservation.
Pick a hotel in Downtown Dubai, and pay homage to retail at its finest with The Dubai Mall, the world's largest shopping and entertainment destination; the Arabesque look-and-feel of Souk Al Bahar, home to an array of retail and food and beverage outlets; and At.mosphere Burj Khalifa, the world’s highest restaurant, located on Level 122 of Burj Khalifa. Visitors can also explore the renowned retail attractions including KidZania®, SEGA Republic, Reel Cinemas, Dubai Ice Rink, and Dubai Aquarium & Underwater Zoo.
For the adventurous and energetic, Downtown Dubai offers The Dubai Fountain Lake Ride, which gives visitors the opportunity to float over and around The Dubai Fountain, the world’s tallest performing fountain; park your car and pick a push-bike to feel the adrenaline pumping as you cycle down the spectacular Mohammed Bin Rashid Bouelvard; or take a tour of 'The Centre of Now,' with the Downtown Dubai Trolley Bus.
Visitors can also bask in the diverse culinary offerings of the various hotels, boasting delicacies from every nook and corner of the world – whether it is at The Address Hotels + Resorts or from the 200 food and beverage choices at The Dubai Mall.
Guests at Dubai Marina can undergo retail therapy at Dubai Marina Mall, or up the ante with unmatched activities at Arabian Ranches Golf Club, Dubai Polo & Equestrian Club, or Dubai Marina Yacht Club, each catering to the connoisseur in you.
For visitors looking to make the most of what Downtown Dubai has to offer, they can purchase the Emaar Gift Card, which can be used across 500 stores in The Dubai Mall; and select dining venues in The Address Hotels + Resorts, Al Manzil Hotel, The Dubai Mall, Dubai Marina Mall as well as At.mosphere, Burj Khalifa; in addition to discounts and deals at Emaar's leisure attractions.
For further information on The Address Hotels + Resorts, call +971 4 423 8888 or your local travel agent; for bookings visit www.theaddress.com. For information on the summer offerings at Armani Hotel Dubai, contact +9714 888 3999, or for bookings visit www.dubai.armanihotels.com. For information on Al Manzil, please contact +971 4 428 6808 or for bookings visit: www.almanzilhotel.ae.

Sunday, April 21, 2013

Emaar unveils exclusive 'Sky Collection' of luxury serviced homes in The Address Residence Fountain Views

April 21, 2013: Following overwhelming sales response to The Address Residence Fountain Views, the first exclusive serviced apartments project in Downtown Dubai, Emaar Properties is now offering discerning customers the privilege of owning spacious homes within the limited 'Sky Collection' in the towers.

Limited spacious, fully furnished, luxury residences are part of the 'Sky Collection,' all of them on the highest levels of the 60-storey towers, located in the heart of Downtown Dubai, next to The Dubai Mall and overlooking Burj Khalifa and The Dubai Fountain. The residences will be serviced by The Address Hotels + Resorts, Emaar's own hotel brand, assuring guests of the highest standards in service.
The Sky Collection residences are set apart by premium finishes and amenities that suit the lifestyle of connoisseurs and spacious terraces for sweeping views of the city and the Arabian Gulf. Customers can choose from 3 and 4-bedroom apartments, 3 and 4-bedroom duplex apartments and 4-bedroom penthouses that range in area from over 2,000 sq ft to more than 17,000 sq ft, including expansive suite and balcony areas.
Potential investors can apply by filling out an online application at www.emaar.com. Selected customers will be invited for a private preview and sale, with Emaar contacting them directly.
Ahmad Al Matrooshi, Managing Director, Emaar Properties, said: 'The Sky Collection at The Address Residence Fountain Views is for discerning customers who value an unmatched luxury lifestyle in one of the most sought-after destinations in Dubai. Every aspect of the residences, from their location on the highest levels, to the finishes and amenities are immaculately planned and executed to meet the highest standards customers expect from a premium serviced residence.'
He added: 'Ideal for families as first-homes and for international business and leisure visitors looking for a second home or extended stays in Dubai, the Sky Collection will serve as a valuable investment proposition. In addition to the opportunity to be part of a vibrant community, the rental pool facility offered by The Address Hotels + Resorts will also assure long-term rental yields for the investors.'
An integral part of the expansion of The Dubai Mall, The Address Residence Fountain Views is directly linked to the world's largest shopping and entertainment destination through the metro link.
Emaar had earlier unveiled a Sky Collection within The Address The BLVD, which received strong response from investors in Dubai and international markets. Recently, Emaar also launched Mira townhouses in Reem and The Address Residence Sky View in Downtown Dubai, which too recorded overwhelming response. Emaar's newest project launch is Burj Vista, differentiated by luxury residences with lavish terraces that open to uninterrupted, front-seat views of the city's skyline.
Described as 'The Centre of Now,' Downtown Dubai's various attractions serve as a magnet to attract investors. The 'most prestigious square kilometre on earth' it is a thriving mixed-use community with world-class hotels, shopping malls, must-visit tourist attractions and landscaped gardens and the 3.5 km boulevard dotted with sculptures by world-renowned artists.

Monday, April 15, 2013

Emaar launches 2 towers in Downtown, offers 1,2 and 3-bedroom flats; sale on April 17

20-storey and 65-storey towers will house 120 and 520 luxury apartments, respectively

After selling out three-bedroom town houses in Mira development on Saturday, Emaar Properties has announced launch of two towers, comprising 640 apartments, in Downtown Dubai.
Burj Vista
Located on Mohammed Bin Rashid Boulevard, Burj Vista consists of two identically designed towers, one 20 storey high and the other at 65 storey, with 120 and 520 luxury apartments, respectively.
Burj Vista will have lavish terraces that open to uninterrupted, front-seat views of the city’s skyline, The Dubai Fountain and the wider Downtown Dubai neighbourhood. The spacious front terraces wrap around in a distinct staggered honeycomb pattern that makes the project a modern marvel in urban architecture.
Customers can register online for 1, 2, and 3-bedroom apartments in Burj Vista from 10am, Wednesday, April 17, 2013, at www.emaar.com. The sales event will commence at 9am on Saturday, April 20, on a first-registered, first-served basis at the Emaar Sales Centre in Emaar Square, Downtown Dubai.
Ahmad Al Matrooshi, Managing Director, Emaar Properties, said: “Burj Vista is an architectural tribute to the iconic Burj Khalifa. It brings the unmatched combination of a spectacular location, elegant architecture, panoramic views and a more sustainable way of living with the unique design promoting energy use efficiency. Burj Vista will be an ideal first or second home for the discerning, who cherish a modern lifestyle in Dubai’s most vibrant community.”
Other amenities include a fully-equipped gymnasium, children’s play areas, multimedia hall, business centre, play room, lounge areas, swimming pool and kid’s pool, badminton and half a basketball court, relaxing reading areas and lushly landscaped areas.
Recently, Emaar launched Mira townhouses in Reem, and The Address The BLVD, The Address Residence Fountain Views and The Address Residence Sky View in Downtown Dubai. All the project launches recorded overwhelming response, the developer said.

Monday, April 8, 2013

Emaar Properties redefines leisurely living with Mira townhouses in Reem, a modern desert oasis

Dubai, UAE,April 8, 2013: The soothing charm of the desert oasis gets a brand-new interpretation in Reem, the newest project by global property developer Emaar Properties PJSC.

A full-fledged lifestyle community focused on leisure, Reem marks the first time that a gated community in Dubai will feature an exclusive desert botanical park, camping facilities, sand surfing and camel riding trails, go karting track, dune buggies, rock climbing wall and a skate park. Anchored by a sweeping central park, the mega-development will also feature interactive fountains, walkways and a centrepiece water feature.
Adding to the convenience of residents are mosques, a central park, retail plaza, residents' club, restaurants & cafes, nurseries & primary schools, dedicated jogging & bicycle paths, a cricket pitch & several football fields, a miniature golf course and an amphitheatre outdoor cinema – all set within the neighbourhood.
Reem will feature several residential communities to be unveiled in phases. Emaar is now launching Mira, the first residential project in Reem, to have only 188 Mediterranean-style townhouses in various distinct types with prices starting at AED 988,888 for three-bedroom residences. Sale will commence on April 13, 2013, at the Emaar Sales Centre in Emaar Square, Downtown Dubai, on a first-come, first-served basis. Potential customers are requested to be on-site for registration at 7am.
Located next to the Arabian Ranches extension, Reem is conveniently situated at the cross-roads of Al Qudra and Emirates Road. It is also in close proximity to the Arabian Ranches Golf Club, Dubai Polo & Equestrian Club and Global Village, and just over 20 minutes from Downtown Dubai and the Dubai International Airport.
Ahmad Al Matrooshi, Managing Director, Emaar Properties, said: 'We are giving a new interpretation to leisurely lifestyle with Reem, which meets the growing demand for villas and townhouses in Dubai. Every aspect of Reem has been carefully designed to offer an unprecedented lifestyle ambience that draws on the soothing comfort of traditional desert oasis.'

He added: 'Ideal for families seeking a relaxed environment, away from the bustle of the city, Reem will be a tranquil setting where residents can enjoy the thrills of the desert including buggy rides and camping. The distinguishing feature of Reem is its landscaping that places equal emphasis on greenery and sandy desert scape. Reem is inspired by nature, and is envisaged to be a much sought-after community with its promise of a refreshing lifestyle. Mira will be the first of many similar exclusive residential communities to be developed in phases within Reem.'
The three bedroom Mira townhouses are designed to the highest standards with a focus on spacious comfort. The townhouses reflect the world-class communities developed by Emaar in Dubai. All the houses will have spacious balconies, modern fittings and fixtures, driveways and courtyards. Emaar is currently launching the first phase of the project, with the homes scheduled for hand-over in 2016.
Reem is the latest addition to the portfolio of residential project launches by Emaar in Dubai this year. It follows overwhelming customer response to the launch of The Address Residence Sky View, The Address Residence Fountain Views I and II and The Address The BLVD, all in Downtown Dubai. Emaar has also launched CASA, a stunning Moroccan-style villa community, as part of its Arabian Ranches extension.
For more details on Reem, please call toll-free 800-EMAAR (36227) or log on to www.emaar.com.

Saturday, March 23, 2013

Dubai Marina Mall's popular 'Street Festival' to feature

Dubai Marina Mall, the popular lifestyle shopping destination for residents and visitors to the Dubai Marina community, is hosting the third edition of its immensely popular Dubai Marina Street Festival from March 21 to 30, 2013. The festival will feature more than 300 performances by international artists, offering a true carnival-like experience and fun for families and little ones.

Now recognised as part of the international street festival calendar, Dubai Marina Mall's 'Street Festival' has enhanced its offerings this year, with 30 percent more shows than last year.  Attracting top international artists, the event is tailored for the whole family and will present breathtaking acrobatics, funky saxophone performances, hip and bouncy beatboxing, comedy shows, juggling, ball spinning, unicycling, magic tricks, fortune telling, flamenco dancing, Cyr Wheel, Russian Bar, puppets shows and even drums performances using frying pans, pots and paint buckets, amongst others.
Nasser Rafi, Chief Executive Officer, Emaar Malls Group, said: 'The Dubai Marina Street Festival is now on the international street festival calendar and this year's edition is envisaged to the largest and most colourful so far. The event underlines the rising popularity of Dubai Marina Mall as a fun destination for families, and our commitment to offer refreshing lifestyle experiences for our visitors.'
To be held on The Promenade at Dubai Marina, the Street Festival is free and open the public. The performances will begin daily at 4pm. For more detailed information on the event or show timings, visit: www.dubaistreetfestival.com.
Dubai Marina Mall currently has over 140 retail outlets and provides an exciting mix of tenants including a supermarket, fashion wear, accessories, jewellers, boutiques, book & toy shops and children's entertainment, in addition to a food court, the 6-screen premium Reel Cinemas, SEGA Republic Game Zone and ‘Skate Zone’, Dubai's first outdoor skating rink.

Tuesday, March 19, 2013

The Dubai Fountain Lake Ride, a memorable abra tour

The Dubai Fountain Lake Ride is the latest addition to an array of memorable leisure experiences within Downtown Dubai, the flagship mega-development of Emaar Properties. For the first time, visitors have the opportunity to navigate the 30-acre Burj Lake, which is home to one of Dubai's must-visit tourist attractions, The Dubai Fountain, the world's tallest performing fountain.

Burj Lake is lined by several global icons including Burj Khalifa, the world's tallest building; The Dubai Mall, the world's largest shopping and entertainment destination; Souk Al Bahar, an Arabesque retail and dining out destination; and The Palace Downtown Dubai, a five star premium hotel. It is also a venue of the New Year's Eve Gala, which this year featured the captivating 'Water, Fire & Light' show.
With the introduction of The Dubai Fountain Lake Ride, visitors to Downtown Dubai can discover its varied attractions from a different visual perspective – from the abras. The traditional boats, used for ferrying passengers across the historic Dubai Creek, will be operated by the Roads & Transport Authority (RTA) with abras plying the Burj Lake every half hour, with the provision to introduce more abras in due course.
Ahmad Al Matrooshi, Managing Director, Emaar Properties, said: 'As the world's most visited lifestyle destination, Downtown Dubai is continuously enhancing its offerings to provide visitors refreshing choices. The Dubai Fountain Lake Ride is extremely special as we are offering the experience of a traditional abra ride in a modern luxury setting in Downtown Dubai. The abras are environment-friendly and offer visitors the unparalleled experience of viewing the various iconic developments of Downtown Dubai, described as 'The Centre of Now,' from a different setting. We are thankful to RTA for their support to this new initiative.'
The Dubai Fountain Lake Ride will be held from Saturday to Thursday from 5:45pm to 11:15pm. In the evenings, the rides will be held in between subsequent performances of the fountain to ensure the safety of the visitors. Each abra can accommodate 6 people per trip. With experts at the helm, the abras will also navigate a defined path that does not interfere with the intricate nozzles and jets of the fountain's grid. The ticket counter and the abra bay are located at the Waterfront Promenade of The Dubai Mall and at At the Top, Burj Khalifa and can be conveniently accessed by visitors.
At over 900 ft (275 metres) in length – equivalent to that of over two football fields – The Dubai Fountain is designed by California-based WET, also the creators of the Fountains of Bellagio in Las Vegas. It has powerful water nozzles that shoot water sprays to heights of over 450 ft – equivalent to that of a 45-storey building.
Among other tourist attractions in Downtown Dubai is At the Top, Burj Khalifa, the world's highest observatory deck located on Level 124 of Burj Khalifa, which can be accessed through The Dubai Mall. The mall has several leisure choices including Dubai Aquarium & Underwater Zoo, featuring thousands of aquatic animals; SEGA Republic, the region's first of its kind indoor theme parks; KidZania®, a dedicated children's edutainment centre; the Olympic-sized Dubai Ice Rink; and the 22-screen Reel Cinemas.
The US$ 20 billion Downtown Dubai also has world-class residences and hotels; commercial offices and the Mohammed Bin Rashid Boulevard, a 3.5 km boulevard lined with retail and F&B attractions. Visitors can conveniently access Downtown Dubai from the Dubai Metro station using the newly opened travellator.

Tuesday, February 26, 2013

Emaar unveils iconic hotel, residence and serviced apartment towers, 'The Address Residence Sky View,' in Downtown Dubai

Dubai, UAE: Emaar Properties PJSC, the global property developer, has further strengthened its portfolio of premium hotels, residences and serviced apartments in Downtown Dubai, the most visited tourism and lifestyle destination in the world, with the launch of The Address Residence Sky View, the latest addition to The Address Hotel + Resorts' portfolio and a flagship property for the brand.

A striking 50-storey hotel, residence and serviced apartment twin-tower complex atop a grand podium, designed by the architects of Burj Khalifa, Skidmore, Owings & Merrill, The Address Residence Sky View is set to become another compelling landmark in the city and a notional gateway to Downtown Dubai.
The towers serve as a perfect complement to the thriving world-class lifestyle in Downtown Dubai, described as the most prestigious square kilometre on earth and 'The Centre of Now.' It will be linked directly to the Dubai Metro and The Dubai Mall via the new air-conditioned travelator.
Spanning the tower complex is a unique 'Sky Bridge', which includes a signature restaurant, ballroom, infinity pool with amenity deck, which offers 360-degree vistas of Downtown Dubai and panoramic views of the Gulf.
The launch of The Address Residence Sky View will be held simultaneously in Dubai and Riyadh, allowing clients in the two key markets ease of access to the new release. It follows the overwhelming investor response to launch of The Address The BLVD, the first branded hotel real estate offered in Downtown Dubai, and The Address Residence Fountain Views I & II.
The Address Residence Sky View also complements Emaar's focus on leveraging the strong investor confidence in Dubai's property market and surging demand for premium residences and hotels in central locations.
Mohamed Alabbar, Chairman of Emaar Properties PJSC, said: 'The Address Residence Sky View will be another impressive, iconic structure to the Dubai skyline, offering unparalleled views of Downtown Dubai and beyond. Emaar has been shaping lifestyles since its inception, underlining our strategy to create long-term value for our stakeholders. The project builds on the growth of the property market and tourism sectors of Dubai, offering investors a premium choice of home in the most prestigious square kilometre on earth.

'The Address Residence Sky View will become the referral point for all future projects from design and architecture to its host of services, while focusing on creating prime real estate assets in Dubai that contribute to the city’s economy,' he added.
The Address Residence Sky View, at a height of over 230 metres, brings a new dimension to spatial design to Downtown Dubai. All 532 serviced apartments are fully furnished and designed to ensure optimal light across all living spaces and with floor-to-ceiling windows that offer stunning views of Downtown Dubai or the Gulf. Exclusive amenities are combined with an interior design philosophy that evokes quiet elegance and refined luxury, laying the foundation for a truly unique lifestyle experience at the gateway to Downtown Dubai. 
A dedicated lobby for The Address Residence Sky View welcomes residents and guests with refined warmth and elegance, as distinct materials and textures, including wood, glass, stone and beautiful leathers with soft lighting, evoke a sense of luxury.
Envisaged to become a much sought-after address in Downtown Dubai, The Address Residence Sky View will also serve as a preferred business hotel of approximately 180 keys, appealing to visitors to the neighbouring Emaar Square and Dubai International Financial Centre. The development is conveniently close to the Mohammed Bin Rashid Boulevard, billed as the world's most prestigious boulevard with an extensive choice of retail and food and beverage choices.
Potential customers can pre-register interest for the Dubai launch of The Address Residence Sky View from 10am in Dubai, on February 27, 2013, at www.emaar.com. The Dubai sale will be to the online applicants on a first registered, first served basis on March 2, 2013. They can also call toll-free 800 EMAAR (36227) for more details.
In addition, potential customers for the Riyadh launch can visit Four Seasons Hotel Riyadh, Kingdom Centre and will be offered purchase opportunity on a first come, first served basis. Only legal residents of Saudi Arabia will be eligible to purchase from Riyadh.
Backed by strong investor response, Emaar Properties has marked several key new project launches in recent months in Downtown Dubai and Arabian Ranches, its established masterplanned communities. Emaar is also developing the first residential community in the newly launched Mohammed Bin Rashid City, the largest of its kind real estate development in the region, along with Dubai Holding.
Downtown Dubai is Emaar Properties' flagship 500-acre mixed-use development, and features world-class assets including commercial, residential, hotel, entertainment, shopping and leisure components set in open green spaces dotted with lakes and other distinct water features. Downtown Dubai was in global spotlight hosting the New Year's Eve Gala, which attracted a record 1.7 million visitors.

Saturday, February 23, 2013

RTA Nol cards feature scenes of Dubai

Designs aim to introduce residents and visitors to Dubai’s most important features

Dubai: Dubai’s Roads and Transport Authority has released Nol cards with distinguished designs for the personal blue card category.









The cards feature images of Dubai’s sites such as the Burj Al Arab, Burj Khalifa, Al Bastakiya, the Clock roundabout, the Trade Centre, and many other sites and locations. The idea behind issuing these designs is to introduce both residents and visitors to the most important features of Dubai along with its tourism sites and other scenic locations.
Mohammad Al Mudreb, the director of the unified card for transport systems at the technical establishment services sector at the RTA, said that the distinguished card is considered special as it shows the most important features of Dubai which have contributed to making it one of the first tourism destinations in the region. He added that choosing the particular location was done according to its importance, its fame inside the country and abroad, and whether it attracted overall interest due to mixing tradition with modernity.
Al Mudreb added that the Dubai Roads and Transport Authority usually distributes different Nol cards on various national and social occasions to give using users of public transport facilities the special feeling of understanding the history of Dubai. He also pointed out that these cards give a sense of enhancing the national identity and they are also practical as they can be used for the Metro, buses, and water transport, thus saving time and effort for public transport users in Dubai. 

Monday, February 11, 2013

The Dubai Mall sets new global milestone welcoming 65 million visitors in 2012

The Dubai Mall, the world's largest shopping and entertainment destination by global property developer Emaar Properties PJSC, has set a new global milestone welcoming 65 million visitors in 2012, an increase of more than 20 percent compared to the 54 million visitors hosted by the mall in 2011. Retail sales across the various outlets in the mall also have reported robust growth of 24 percent over 2011.

Underlining its credentials as the world's most visited shopping and leisure destination, The Dubai Mall surpasses, by far, the annual visitor numbers to all leading shopping malls and leisure attractions in the world, highlighting Dubai's eminent position as a global retail, tourism and business hub. The visitor profile of the mall comprises UAE residents, a cosmopolitan population of over 200 nationalities, and also reflects the tourism demographics of Dubai, with guests arriving from all over the world.
Attracting more number of visitors than the annual tourists to New York City at over 52 million and Los Angeles at 41 million in 2012, The Dubai Mall is today a must-visit destination in Dubai's tourist itinerary, and the most-compelling getaway for retail enthusiasts and leisure seekers. The mall’s central location, only a four-hour flying distance away for a population of over 2.5 billion, makes it the world's busiest fashion, retail and leisure hub, offering a wealth of choices for all visitors.
Mohamed Alabbar, Chairman of Emaar Properties, said:"The impressive growth achieved by The Dubai Mall is testament to the vision of His Highness Sheikh Mohammed Bin Rashid Al Maktoum, UAE Vice President and Prime Minister and Ruler of Dubai, to further energise the core sectors of the economy including retail, which contributes significantly to the Emirate's GDP. We are thankful to him for his continued guidance and support."
"The visitor footfall to The Dubai Mall has exceeded our expectations every year since its opening in 2008, and in 2012, we marked another landmark by welcoming 65 million visitors. This is complemented by the growth in retail sales of 24 percent compared to 2011. These figures are a clear testament to the the mall's evolution as the city's must-visit tourist and retail hub. Significantly, the strong footfall also reiterates the economic impact of our flagship mall development by creating several thousand new jobs every year and supporting the trade and logistics sector of Dubai, which are key contributors to the economy."
Alabbar added: "The mall's record visitor arrival has also been the result of the sustained value addition that we are focused on creating for our guests. Apart from the choice of global brands and the extensive repertoire of over 1,200 outlets, the mall's leisure attractions are unique and serve as a magnet for tourists. We have also further strengthened accessibility by creating new parking spaces and completing the Metro Link which connects the Dubai Metro station to the mall. The Dubai Mall has clearly set a global benchmark in mall and leisure operations, and we are building on it further with the new expansion programme across 1 million sq feet."
The Dubai Mall's new expansion will feature an unprecedented choice of world-class retail, and hospitality components, taking its total construction area to over 13 million sq ft. The highlight of the mall's retail expansion is the creation of a spectacularly designed boulevard like high-end shopping strip that will feature personalised flagship stores of international brands. Shoppers can experience the unparalleled ambience of strolling along foliage-rich walkways with water features, set on a strip lined by premium stores.
Centrally located in Downtown Dubai, the most prestigious square kilometre on earth and the flagship mega-development of Emaar Properties, The Dubai Mall also serves as the gateway to At the Top, Burj Khalifa, the world's tallest observatory deck with an outdoor terrace. The mall is fronted by the Burj Lake that is home to The Dubai Fountain, the world's tallest performing fountain, which performs an array of international compositions.
Within the mall, the 1,200 retail outlets meet all shopping requirements of visitors – from fashion wear to accessories, electronic appliances to home furnishing, the latest communication gadgets to audio-visual choices, books, jewellery and much more. Several international brands have debuted or opened their flagship stores in the mall, with the regions’ first Bloomingdale's and Galeries Lafayette serving as anchor stores. Last year, many new international retail concepts were added to the mall.
In 2012, the mall not only strengthened the offering of its dedicated fashion precinct, the 440,000 sq ft Fashion Avenue, but also introduced The Souk, an elegantly designed showcase of jewellery, accessories and traditional Arab attire outlets and handcraft stores. The Dubai Mall also unveiled The Village that offers a rich collection of denim brands and brings an outdoor community feel with tree-lined walkways, cafés and restaurants. Featuring a fully retractable roof, The Village is open during winter months enabling visitors to have a true outdoor feel.
The mall hosted several celebrities last year from the film, art and music world, in addition to hosting international exhibitions and roadshows, all strengthening its appeal to visitors. In addition to the 200 F&B outlets that bring together families and friends, the mall's world-class leisure attractions including Dubai Aquarium & Underwater Zoo, with thousands of aquatic animals; SEGA Republic, the largest of its kind indoor theme park; KidZania®, the dedicated children’s city; Dubai Ice Rink, an Olympic sized ice rink; and the 22-screen Reel Cinemas that can seat over 2,800 people, all attracted the world to Dubai.
Described as 'The Centre of Now,' the US$20 billion Downtown Dubai features Burj Khalifa, the world's tallest building, several world-class hotels, thousands of residential apartments and modern offices, among others. It was in global spotlight hosting the New Year's Eve Gala which attracted a record 1.7 million visitors and was telecast live to over 2 billion people.


Tuesday, February 5, 2013

New waterbus route launched

Waterbuses will shuttle between the The Walk and The Mall at Dubai Marina

Dubai: Residents and visitors and Dubai Marina can now enjoy a quick boat journey between The Walk and The Mall as the Roads and Transport Authority (RTA) a new waterbus route.
The service, which will run every 15 minutes daily, began on Monday and will offer people an alternative and cheap mode of transport.
The new route will be operational 12 hours a day from 10am to 10pm from Sunday to Thursday, and from 12 noon to 12 midnight on the weekends.
The journey which takes around 7 to 9 minutes, will offer a seaside view of the spectacular Dubai Marina for just Dh2.
“The new waterbus line will serve the visitors and tourists of Dubai Marina, and ferry them between the Mall and The Walk in short but enjoyable cruises during which passengers will be treated to a safe transit, picturesque scenes and charming water views,” said Eisa Abdul Rahman Al Dossari as he launched the service.
The Waterbus, which provides a convenient and safe transit experience across Dubai Creek, is fitted with luxurious seats with ample room, LCD screens and other features that make passengers on board, special needs included, enjoy a unique transit experience.


Saturday, February 2, 2013

DSF adds Dh117b in 17 years

Visitor numbers have increased from 1.6m in 1996, when it started, to 4.3m in 2012, a 168.7% increase

 Dubai: Faisal Vahedna invested a few thousand dirhams to start his electronics retail business, Vahedna Trading, in Deira in 1996.

Prior to that, he worked for 12 years in his uncle’s shop, Ashrafi Electronics, where he learned the tricks of the trade.
It was in the middle of an unprecedented retail boom in Dubai, caused by the growing demand for electronics and household appliances in Russia, the Central Asian and East European countries — that have been liberated from socialist regimes and have moved to a free economy, something which triggered the demand. Due to easy accessibility, Dubai benefited most. As a result, electronics thrived in the city.
Vahedna Trading is in Sabkha, Deira – the meeting place between Dubai’s wholesale and retail businesses. On one side of Sabkha lies Murshid Bazaar – the wholesale market, close to the Dubai Creek where wooden dhows load a large number of electronics and household goods destined for a number of countries including Iran, India, Pakistan and African coastal markets.
Sabkha, Dubai’s centre for trade, wholesale and retail activities, also remains crowded in the evenings – as a meeting place for traders and customers. It is always abuzz with shoppers. It was an ideal location for Vahedna to expand his business. However, his wholesale and re-export business picked up faster than retail operations.
It was no coincidence that the same year the Dubai Government also launched the annual Dubai Shopping Festival (DSF)  to boost the emirate’s retail, trade and tourism sectors.
From a small shop Vahedna Trading today has grown into a Dh1 billion turnover company that deals in electronics, household and information technology items, thanks to DSF, among other factors.
“Many people think that the DSF attracts just tourists and shoppers. During the last 17 years, my company has attracted so many traders, who later came back to place large-scale orders,” Vahedna tells Gulf News. “After their first visit, most of them usually start trading with us.”
His retail business also thrived due to the high influx of tourists and shoppers. He says, this way, Dubai has managed to divert many traders from other major hubs – such as Singapore and Hong Kong to the emirate.
“All of them are here for the DSF,” Vahedna says.
Millions of visitors spend billions of dollars during the DSF every year to help boost the economy of Dubai and the UAE, especially the retail, tourism, airlines, transport, restaurants and entertainment sectors that thrive on higher sale throughout its duration.
Government strategy
More than 50 million visitors spent a total of Dh117 billion during the DSF so far, a spokesperson of Dubai Events and Promotions Establishment (DEPE), organisers of DSF, told Gulf News. This translates to a per capita spending of Dh2,340 ($638) per visitor to the DSF.
The DSF was also part of the government’s strategy to diversify its economy and reduce dependency on hydrocarbon to make it more sustainable once oil runs out. Since its inception, it has been paying off the emirate rich dividends year after year.
Most retailers make provisions for larger inventories for DSF. “We usually witness a 25 per cent increase in sales of electronics, household and IT products,” Salim M.A., Director of Lulu Hypermarkets, in Dubai, tells Gulf News. “We start building inventories for the DSF two months prior to the festival to ensure the smooth supply of the goods.”
Every year, the Dubai Government ropes in key private sector entities in a sponsorship programme to part-finance the DSF budget that are spent in advertisement, marketing and promotion of the event at a grand scale to help attract tourists and shoppers.
The success and the return on investment are so high that the same business houses, conglomerates and corporations come back every year to support the government in organising the DSF. This is perhaps the best example of how public-private partnerships could boost a local economy.
“This remarkable journey of success was planned by Dubai’s leadership decades ago, for their farsighted vision and their determination to achieve the set plans has seen the city through challenging times,” Shaikh Ahmad Bin Saeed Al Maktoum, President of Dubai Civil Aviation and Chairman and CEO of Emirates airline and Group, said in a statement issued last month.
When one thinks of Dubai, the image one portrays of the city is that of a hub for trade, tourism, retail and financial services. Others consider Dubai – the city of superlatives – as a collection of some tall towers. Very rarely does one realise that Dubai is also a place abuzz with events throughout the year.
It is the events sector that makes things happen in this city of two million people and  attracts more than 10 million tourists annually – be it for business deals, exhibition, conferences, corporate meetings or  sports.  These activities bring people closer and bridges cultures in the true to the spirit of the DSF slogan, “One World, One Family, One Festival”.
“Foreign visitors during this festival have increased from 1.6 million in 1996 (since inception) to 4.3 million in 2012, a 168.7 per cent increase over 17 years which indicates the success of this event year on year,” Bharath M, analyst at Frost and Sullivan, told Gulf News. According to a research by YouGov, overall consumer spending during DSF has a significant impact on Dubai’s economy, bringing in more than Dh14.7 billion during the 2012 DSF – or the equivalent of $1 billion per week.
Gassan Aridi, Chief Executive Officer of Alpha Tours, told Gulf News: “The DSF has been a major contributor to Dubai’s tourism industry and the overall economy. We usually receive 25 to 30 per cent more visitors to Dubai when hotel occupancy remains high. Besides, tour operators remain extremely busy with increasing number of city tours, desert safari, dinner cruises and other activities.”
Total shopping spend rose from Dh8.7 billion to Dh8.9 billion, and accommodation spend was up from Dh2.7 billion to Dh2.8 billion, DEPE said in a report. “Our offering in retail and events is, we believe, second to none, and we will strive through a coordinated government approach and through continued and innovative partnerships between our public and our private sectors,” Sami Al Qamzi, Director General of the Department of Economic Development, said in a statement in December.
The International Festivals and Events Association (IFEA), the world’s leading events trade association, crowned Dubai with the prestigious “World Festival and Event City 2012” recognition last year in the category for cities with a population of more than one million. DSF was one of the highlighted events in the award entry.
“The Dubai Shopping Festival has broken new ground in establishing tourism and retail standards and benchmarks. Further, DSF has also successfully showcased the capability of Dubai and the UAE in hosting events of an international scale,” Ebrahim Saleh, Coordinator-General of DEPE, told Gulf News.
“Through a combination of world-class events and mind-boggling shopping-related offerings DSF has succeeded in creating a base of tens of thousands of repeat visitors, as well as enticing new tourists to visit Dubai during DSF,” he says.
The power of DSF sale are felt not only by the retailers, but also the credit card brands, such as Visa, which remained a loyal partner of the DSF for a long time. International visitors to the UAE have spent over $153 million  on their Visa cards in the first week of Dubai Shopping Festival 2013, registering a massive 34 per cent year-on-year growth over the first week of DSF 2012, according to statistics issued today by Visa. Karim Beg, Visa’s Head of Regional Marketing for MENA, said, “Visa achieved a 22 per cent year on year growth during DSF 2012, with inbound card spend totalling more than  $497 million (Dh1.82 billion) compared to $406 million during DSF 2011.”