The editorial board of Al Masar magazine, published by the Roads & Transport Authority (RTA), has recently launched the ‘Arabic Tongue’ initiative as an educative electronic tool aimed to prop up efforts of promoting the national identity and presenting the linguistic knowledge in a stylish & attractive manner through a host of modern technological means topped by RTA intranet, and the social networking sites (Twitter and Facebook) in a bid to reach to the largest number of peoples within the RTA and beyond.
The new initiative comes in line with the initiatives launched by Al
Masar to boost the national identity, particularly as far as the Arabic
language is concerned. For this purpose, the publication dedicated a
number of pages to give an artistic review of the poem entitled “The
Eternal Language” written by HH Sheikh Mohammed bin Rashid Al Maktoum,
Vice-President and Prime Minister of the UAE and Ruler of Dubai, through
which it touches on the Mission and Methodology HH intended to inspire
among his people depicting love & glory for the Quran’s language.
Al Masar will continue featuring the “The Eternal Language” poem till
the end of the year as it constitutes an unprecedented support to the
national identity, and offers a huge backing to all defenders of the
Arabic language since it relates to a personality considered amongst the
biggest champions of national & Pan Arab causes. The poem was so
rich in contents that it astonished critics, writers and poets who have
seen the traditional poems of HH, but haven’t had come across eloquent
poems of HH. Al Masar will run the review of this poet in seven
successive episodes to cover its 53 verses.
Dr. Aysha Al Busmait, Director of Marketing & Corporate
Communication at RTA Corporate Support Services Sector, and Head of RTA
National Identity Team, said: “The new electronic initiative comes in
the aftermath of the “Arabic Tongue” page launched by the magazine a
couple of years ago, and has now introduced a breakthrough development
starting from Issue 52 to match the electronic display style. As part of
the initiative, on the Sunday of each week educative e-mails will be
transmitted to highlight a number of common language errors entrapping
considerable numbers of employees and writers in a way thatchange the
meaning and might lead to a misunderstanding of narrations such as the
holy Quran, Sunna and classical Arabic legacy. Arabic language linguists
will attend to examining & researchingknown common language errors
before uploading informative briefings about them onto the three
“The team running the initiative has dedicated Monday to test the
artistic memory of readers where a poetic verse extracted from the crème
of Arabic poetry, and readers will be prompted to tell the writer, and
the reply will be revealed in the following week. This piece has
received an overwhelming welcome by readers within and outside the RTA.
“On Tuesday, the Team will narrate key errors in feminine &
muscular expressions particularly in some confusing words often wrongly
used to the extent that many people think that it is a correct.
“Followers of this initiative will be treated to a story of an Arabic
axiom and how the utterance has evolved into an adage and maxim.
“The program will be wound up on Thursday by a column “Ask Scholars”
in which the team of the initiative will respond to the queries of
interactive readers and reply to all their linguistic and artistic
questions,” added Al Busmait.
Al Masar review will not be restricted to pages dedicated to the
national identity launched earlier such as “My Nation, Arabic Tongue,
Our Green Land” pages, but opted to introduce “Sea Treasures” page as
well as “Breezes” page; which runs an introductory about tourist areas
of our gifted land. The series started with Jees Mountain; which has a
year-long cool weather and is expected to turn into a summer resort for
Emiratis in future, and will continue rolling by featuring Wadi Al Hilo
attractions in the forthcoming 52nd Issue.