Wednesday, October 15, 2014

NEW ‘AT THE TOP, BURJ KHALIFA SKY’ AT 555 METRES (1,821 FT) HIGH CLINCHES ANOTHER GUINNESS WORLD RECORDS TITLE FOR DUBAI


• EMAAR OPENS UP LEVEL 148 AND LEVEL 125 FOR A NEW VISITOR EXPERIENCE TO UNCHARTED HEIGHTS 
• ALL-NEW ‘AT THE TOP, BURJ KHALIFA SKY’ IS THE WORLD’S HIGHEST OBSERVATION DECK – THE FOURTH GUINNESS WORLD RECORDS TITLE FOR BURJ KHALIFA 
• ‘AT THE TOP, BURJ KHALIFA’ JOURNEY FURTHER ENHANCED WITH UNIQUE PERSPECTIVES ON THE MAKING OF THE GLOBAL ICON



Dubai, UAE; October 14, 2014: At 555 metres (1,821 ft) high, Dubai today clinched its newest Guinness World Records title. And with it, Emaar Properties, the developer of Burj Khalifa, has unveiled a one-of-its-kind, must-experience journey for every individual to the highest man-made vantage point on earth.
For the first time, Emaar is opening doors for the public to such uncharted heights with the launch of the all-new ‘At the Top, Burj Khalifa SKY.’ Here, visitors can soak up unmatched views of the city and beyond, and feel the exhilarating air from an outdoor terrace and relax in a premium lounge.
The grand unveiling of ‘At the Top, Burj Khalifa SKY’ was made even more momentous with the adjudicators of the Guinness World Records officiating Dubai’s newest tourist attraction as the ‘Highest Observation Deck’ in the world. Burj Khalifa bagged the laurel from Canton Tower in Guangzhou, China, which held the record for its observation deck at 488 metres (1,601 ft) high.
The new honour adds to Burj Khalifa’s three existing Guinness World Records titles for the Tallest Building, the Tallest Man-made Structure on Land Ever and the Highest Restaurant from Ground Level for At.mosphere.
With the new launch, Emaar is also scaling up the visitor experience with two additional observation points in the global icon. Apart from ‘At the Top, Burj Khalifa’ on Level 124 that will continue to operate as normal, the tower now offers an additional ‘At the Top, Burj Khalifa SKY’ journey with two stops – at the observation floors on Level 148 and Level 125.
‘At the Top, Burj Khalifa SKY’ at Level 148 is the crowning glory and the ‘hero’ level, where for the first time, Dubai residents and visitors can scale up 555 metres (1,821 ft), and step out to an outdoor terrace – the highest viewing point on earth in a building – which opens to mesmerising views of the city and beyond.
Ahmad Al Falasi, Executive Director – Property Management of Emaar Properties PJSC, said: “At the Top is today one of the world’s most compelling tourist attractions. With the introduction of ‘SKY’, we are scaling up the entire journey to Burj Khalifa by offering a truly premium experience that will be a lifetime’s memory for every visitor. We are doubly delighted to clinch the Guinness World Records title that adds to the glory of Burj Khalifa and enhances the reputation of Dubai.”
Talal Omar, Country Manager for the Middle East and North Africa for Guinness World Record, said: “Burj Khalifa has done it again, surprising the world with its iconic scale and the ongoing creative enhancements. The new Guinness World Records title is another feather in the cap for Dubai, a city that has now one of the fastest growing repertories of the world’s most fascinating achievements.”
The premium experience of ‘At the Top, Burj Khalifa SKY’ begins at the welcome reception on the lower ground floor of The Dubai Mall. Ticketholders will have an exclusive luxury lounge to relax with a Guest Ambassador treating them with dates and Arabic coffee. Guests will be visiting in groups and will be guided by a Guest Ambassador through the journey that entails no waiting periods or queues. They will take a dedicated elevator equipped with a captivating visual show as they ascent to Level 125 for a quick change over of elevator to continue their journey to Level 148. 
Designed to aesthetic brilliance, ‘At the Top, Burj Khalifa SKY’ Level 148 has a premium lounge with five-star hospitality services. A team of guest ambassadors will introduce them to several pioneering experiences that integrate the latest in technology. An interactive life-size screen will enable them to discover iconic destinations in the city, while a retail boutique will showcase premium souvenirs. They will continue the journey with a stop-over at Level 125.
Level 125 serves as a tribute to Arab arts and culture. The entire level that is slickly designed will feature a Masharabiya motif as part of the décor’s central theme. The visitors can take in 360 degree views of the city with signature Viewfinders enabling them to explore the city in vivid details. ‘Dubai – A Falcon’s Eye View’ is a not-to-miss attraction at Level 125 that allows visitors to witness Dubai with an entirely unique perspective. They can go on a virtual tour across prominent destinations of Dubai, hovering above the city like a falcon.
The elevator journey back from ‘At the Top, Burj Khalifa SKY’ pays tribute to Dubai with an excerpt of Emaar Chairman Mohamed Alabbar’s speech underlining Burj Khalifa as an illustration of UAE’s drive to excel. All visitors will also pass through a Photo Collection point where they can purchase their souvenir photographs.
The guests will continue their journey through an enhanced exit passageway at the ground level. Back on earth, a series of scaled models of Burj Khalifa allow guests to relive the historic construction process of the monument. The specially created models provide a detailed account of the key stages of development and the challenges involved. Dedicated stations with seating invite guests to listen to testimonials of the ‘People Behind Burj’, covering all aspects such as interiors, landscaping, design, architecture, maintenance and the always thrilling high levels cleaning process.
The addition of ‘SKY’ is complemented by significant enhancements to the current ‘At the Top, Burj Khalifa’ journey. Every visitor to Burj Khalifa can now learn more about the inspiring story of the desert flower, Hymenocallis, which is the design inspiration for the tower with a vividly animated show. Newly composed music will set the tone for the journey, and Emirati television anchors Omar Butti and Ilham Al Hammadi will bring ‘News At the Top,’ which is a compilation of the record-breaking events hosted by Burj Khalifa. Visitors can witness Mission Impossible star Tom Cruise’s adventurous climb to the spire of Burj Khalifa as well as the world’s highest BASE jump from the tip of the spire.
‘At the Top, Burj Khalifa’ has already defined its credentials as one of Dubai’s most popular tourist attractions, having welcomed over 1.87 million visitors in 2013. Among the celebrities who have visited the attraction include: Bollywood actors Shah Rukh Khan and Madhuri Nene; US actor Jesse Metcalfe; Australian actress Melissa George; English actor Warwick Davis; US singer Gloria Gaynor; football stars André Schürrle (Germany), Bader Saleh (UAE); Indian cricketer Harbajan Singh; and World Wrestling Entertainment’s Mick Foley and The MIZ.

source 
Emaar.com

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