Wednesday, March 19, 2014

Emaar unveils luxury homes in 'BLVD Crescent,' Downtown Dubai's new architectural icon

Dubai, UAE; Emaar Properties PJSC has unveiled luxury apartments in 'BLVD Crescent,' the newest stylish and contemporary residential development in the heart of Downtown Dubai. 'BLVD Crescent' features two towers of 39 and 21 storeys, connected by a podium with an infinity pool that opens to expansive views of the city.

With over 300 residential units, 'BLVD Crescent' will open to views of Mohammed Bin Rashid Boulevard, Burj Khalifa, the world's tallest building, The Dubai Fountain, the world's tallest performing fountain, and is in close proximity to the city's newest cultural destination, The Opera District. It will have immaculately landscaped parks, open green spaces, and water features cascading down the fa├žade of the retail podium.Ahmad Al Matrooshi, Managing Director, Emaar Properties PJSC, said: "Downtown Dubai is already home to some of the world's most spectacularly designed residences and commercial towers, and 'BLVD Crescent' will raise the benchmark on design, architecture, and engineering."Arif Amiri, Chief Commercial Officer, Emaar Properties PJSC, said: "Downtown Dubai, has today become one of the most sought-after destinations in Dubai for residential property by investors from around the world. 'BLVD Crescent' raises the bar for residents, who will become part of a vibrant lifestyle development."Emaar will launch 'BLVD Crescent' simultaneously in four cities – Dubai, Abu Dhabi, Almaty and Shanghai. Online registration will commence on March 19, 2014, at 10am, at will be held on March 22 at Emaar Pavilion on Mohammed Bin Rashid Boulevard, in Dubai; and at the Emaar Sales Centre in Al Nahda Tower, in Abu Dhabi, at 10am. In Almaty, sales will be held at 12pm at Intercontinental on 181 Zheltoksan Street; and in Shanghai, at 2pm at The Longemont Hotel, 1116 West Yan An Road, in the Changning District.For more details on 'BLVD Crescent,' please contact +9714 366 1688 (International) or 800 36227 (UAE), or email is also offering long-term investors and end-users the opportunity to register for the Emaar Preferred Access programme, also at Investors who make a down payment of 30 per cent of the total value of the property and maintain ownership until hand-over is completed, will be offered preferred access and the opportunity to own homes, subject to conditions, through this new customer-oriented initiative.

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