Dubai, UAE; October 7, 2013: Dubai Holding and Emaar Properties PJSC today signed a joint venture agreement to develop The Lagoons, a magnificent waterfront city that will define the ambitious new face of Dubai's future, within Mohammed Bin Rashid City (MBR City).
A master-planned city for tomorrow's youth with state-of-the-art technology networks, the project is spread over an area of 6 million sq metres (over 1,482 acres). Over three times the size of Downtown Dubai, the integrated development creates a dynamic environment for tomorrow's world, and takes into account the rapidly evolving lifestyle aspirations of the tech-savvy and connected youth community.
Inspired and built by the banks of the Dubai Creek, the historic source of the city's development and the cradle of Dubai's heritage, this prestigious project will bridge modernity with tradition, by upholding the core values that have shaped Dubai as a cosmopolitan hub that is home to over 200 nationalities.
A Future City for Tomorrow's Youth
In a joint statement, Mohamed Alabbar, Chairman of Emaar Properties, and Ahmad Bin Byat, Chief Executive Officer of Dubai Holding, said: "His Highness Sheikh Mohammed Bin Rashid Al Maktoum, UAE Vice President and Prime Minister and Ruler of Dubai, constantly reminds us that Dubai has achieved less than 10 per cent of its development potential. Dubai has always been a forward-looking city, and today, as we enter our next phase of growth led by our youth, it is important that National Champion companies such as Dubai Holding and Emaar work jointly to launch projects that are important to boost the city's future development.
In a joint statement, Mohamed Alabbar, Chairman of Emaar Properties, and Ahmad Bin Byat, Chief Executive Officer of Dubai Holding, said: "His Highness Sheikh Mohammed Bin Rashid Al Maktoum, UAE Vice President and Prime Minister and Ruler of Dubai, constantly reminds us that Dubai has achieved less than 10 per cent of its development potential. Dubai has always been a forward-looking city, and today, as we enter our next phase of growth led by our youth, it is important that National Champion companies such as Dubai Holding and Emaar work jointly to launch projects that are important to boost the city's future development.
"As the city further underlines its credentials as a global hub by welcoming professionals and entrepreneurs from around the world, and led by the Dubai Tourism Vision to record 20 million visitors by the turn of the decade, it is important to continue to build our world-class infrastructure to meet future needs. The project, which will be a new catalyst for growth and create robust opportunities for commerce and entrepreneurship, will set new benchmarks in urban development, with its focus on the tech-savvy and connected youth population who are taking centrestage in driving Dubai's impressive growth.
"We are thus creating a vibrant destination that will not only address their lifestyle requirements of modern retail, entertainment and hospitality, but also connect them to their Arab heritage. This prestigious development fulfills His Highness Sheikh Mohammed's vision by creating a world-class infrastructure that will firmly establish Dubai as one of the Top 10 global cities by 2020. Truly world-class in design, it will be an inspiring work, play and live environment with several iconic developments, further driving the city's growth."
An Iconic New Skyline for Dubai
At the heart of the project is The Dubai Twin Towers, a mixed-use iconic development that defines a new skyline for the city, and is envisaged to join the rank of the world's most prestigious skyscrapers.
At the heart of the project is The Dubai Twin Towers, a mixed-use iconic development that defines a new skyline for the city, and is envisaged to join the rank of the world's most prestigious skyscrapers.
The fully integrated community brings a new aspirational lifestyle with a central business district, an entrepreneurial zone, cultural amenities, residences, premium and affordable luxury hotels, educational facilities, healthcare centres, a waterfront shopping mall and a wide range of leisure choices. All these key components of this world-class development are designed as inter-connected districts, around waterfronts and green boulevards.
A New City Centre
The project stretches from the banks of the Dubai Creek, through central parcels of land linked to Al Khail Road and across Ras Al Khor. It serves as a modern architectural continuum from Dubai Creek to the modern business and lifestyle centres of the city today.
The project stretches from the banks of the Dubai Creek, through central parcels of land linked to Al Khail Road and across Ras Al Khor. It serves as a modern architectural continuum from Dubai Creek to the modern business and lifestyle centres of the city today.
The distinguishing feature of the development is its focus on creating distinctive neighbourhoods, which are pedestrian friendly. It will be supported by several sustainable transport modes including a direct link with Dubai Metro's Red and Green Lines, an eco-tram system, light monorail, and water taxis.
The sweeping waterfront of the project lined by retail, commercial and residential zones will be built around two central parks. The 'green' theme will further resonate in several environmental-friendly features including eco-resorts, water features, and gardens. A number of small marinas will also be developed across the waterfront, providing the entire spectrum of lifestyle choices for residents and visitors.
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