NEW ‘AT THE TOP, BURJ KHALIFA SKY’ AT 555 METRES (1,821 FT) HIGH CLINCHES ANOTHER GUINNESS WORLD RECORDS TITLE FOR DUBAI

• EMAAR OPENS UP LEVEL 148 AND LEVEL 125 FOR A NEW VISITOR EXPERIENCE TO UNCHARTED HEIGHTS 
• ALL-NEW ‘AT THE TOP, BURJ KHALIFA SKY’ IS THE WORLD’S HIGHEST OBSERVATION DECK – THE FOURTH GUINNESS WORLD RECORDS TITLE FOR BURJ KHALIFA 
• ‘AT THE TOP, BURJ KHALIFA’ JOURNEY FURTHER ENHANCED WITH UNIQUE PERSPECTIVES ON THE MAKING OF THE GLOBAL ICON

Dubai, UAE; October 14, 2014: At 555 metres (1,821 ft) high, Dubai today clinched its newest Guinness World Records title. And with it, Emaar Properties, the developer of Burj Khalifa, has unveiled a one-of-its-kind, must-experience journey for every individual to the highest man-made vantage point on earth.

For the first time, Emaar is opening doors for the public to such uncharted heights with the launch of the all-new ‘At the Top, Burj Khalifa SKY.’ Here, visitors can soak up unmatched views of the city and beyond, and feel the exhilarating air from an outdoor terrace and relax in a premium lounge.

The grand unveiling of ‘At the Top, Burj Khalifa SKY’ was made even more momentous with the adjudicators of the Guinness World Records officiating Dubai’s newest tourist attraction as the ‘Highest Observation Deck’ in the world. Burj Khalifa bagged the laurel from Canton Tower in Guangzhou, China, which held the record for its observation deck at 488 metres (1,601 ft) high.

The new honour adds to Burj Khalifa’s three existing Guinness World Records titles for the Tallest Building, the Tallest Man-made Structure on Land Ever and the Highest Restaurant from Ground Level for At.mosphere.

With the new launch, Emaar is also scaling up the visitor experience with two additional observation points in the global icon. Apart from ‘At the Top, Burj Khalifa’ on Level 124 that will continue to operate as normal, the tower now offers an additional ‘At the Top, Burj Khalifa SKY’ journey with two stops – at the observation floors on Level 148 and Level 125.

‘At the Top, Burj Khalifa SKY’ at Level 148 is the crowning glory and the ‘hero’ level, where for the first time, Dubai residents and visitors can scale up 555 metres (1,821 ft), and step out to an outdoor terrace – the highest viewing point on earth in a building – which opens to mesmerising views of the city and beyond.

Ahmad Al Falasi, Executive Director – Property Management of Emaar Properties PJSC, said: “At the Top is today one of the world’s most compelling tourist attractions. With the introduction of ‘SKY’, we are scaling up the entire journey to Burj Khalifa by offering a truly premium experience that will be a lifetime’s memory for every visitor. We are doubly delighted to clinch the Guinness World Records title that adds to the glory of Burj Khalifa and enhances the reputation of Dubai.”

Talal Omar, Country Manager for the Middle East and North Africa for Guinness World Record, said: “Burj Khalifa has done it again, surprising the world with its iconic scale and the ongoing creative enhancements. The new Guinness World Records title is another feather in the cap for Dubai, a city that has now one of the fastest growing repertories of the world’s most fascinating achievements.”

The premium experience of ‘At the Top, Burj Khalifa SKY’ begins at the welcome reception on the lower ground floor of The Dubai Mall. Ticketholders will have an exclusive luxury lounge to relax with a Guest Ambassador treating them with dates and Arabic coffee. Guests will be visiting in groups and will be guided by a Guest Ambassador through the journey that entails no waiting periods or queues. They will take a dedicated elevator equipped with a captivating visual show as they ascent to Level 125 for a quick change over of elevator to continue their journey to Level 148. 

Designed to aesthetic brilliance, ‘At the Top, Burj Khalifa SKY’ Level 148 has a premium lounge with five-star hospitality services. A team of guest ambassadors will introduce them to several pioneering experiences that integrate the latest in technology. An interactive life-size screen will enable them to discover iconic destinations in the city, while a retail boutique will showcase premium souvenirs. They will continue the journey with a stop-over at Level 125.

Level 125 serves as a tribute to Arab arts and culture. The entire level that is slickly designed will feature a Masharabiya motif as part of the décor’s central theme. The visitors can take in 360 degree views of the city with signature Viewfinders enabling them to explore the city in vivid details. ‘Dubai – A Falcon’s Eye View’ is a not-to-miss attraction at Level 125 that allows visitors to witness Dubai with an entirely unique perspective. They can go on a virtual tour across prominent destinations of Dubai, hovering above the city like a falcon.

The elevator journey back from ‘At the Top, Burj Khalifa SKY’ pays tribute to Dubai with an excerpt of Emaar Chairman Mohamed Alabbar’s speech underlining Burj Khalifa as an illustration of UAE’s drive to excel. All visitors will also pass through a Photo Collection point where they can purchase their souvenir photographs.

The guests will continue their journey through an enhanced exit passageway at the ground level. Back on earth, a series of scaled models of Burj Khalifa allow guests to relive the historic construction process of the monument. The specially created models provide a detailed account of the key stages of development and the challenges involved. Dedicated stations with seating invite guests to listen to testimonials of the ‘People Behind Burj’, covering all aspects such as interiors, landscaping, design, architecture, maintenance and the always thrilling high levels cleaning process.

The addition of ‘SKY’ is complemented by significant enhancements to the current ‘At the Top, Burj Khalifa’ journey. Every visitor to Burj Khalifa can now learn more about the inspiring story of the desert flower, Hymenocallis, which is the design inspiration for the tower with a vividly animated show. Newly composed music will set the tone for the journey, and Emirati television anchors Omar Butti and Ilham Al Hammadi will bring ‘News At the Top,’ which is a compilation of the record-breaking events hosted by Burj Khalifa. Visitors can witness Mission Impossible star Tom Cruise’s adventurous climb to the spire of Burj Khalifa as well as the world’s highest BASE jump from the tip of the spire.

‘At the Top, Burj Khalifa’ has already defined its credentials as one of Dubai’s most popular tourist attractions, having welcomed over 1.87 million visitors in 2013. Among the celebrities who have visited the attraction include: Bollywood actors Shah Rukh Khan and Madhuri Nene; US actor Jesse Metcalfe; Australian actress Melissa George; English actor Warwick Davis; US singer Gloria Gaynor; football stars André Schürrle (Germany), Bader Saleh (UAE); Indian cricketer Harbajan Singh; and World Wrestling Entertainment’s Mick Foley and The MIZ.

source 
Emaar.com

How to define your sig or watermark as brush in photoshop

Hi

In this article , we are going to learn how to make our copyright or signature a brush preset
It will make your life much easier , and it's so easy !

In this tutorial i'm using photoshop cc 2014 edition
Download trial version here

you can subscribe in photographers package for 9.99$ per mounth ( one year plan )

see all the plans here

1. Open photoshop

2. Drag your copyright or signature

Make sure that the background is transparent not white or any other colour

3. Go to edit menu > Define Brush Preset

4. Name your brush then click Ok

AND THATS IT !

Go to your brush menu , you will find you copyright or signature the last one

Select it & click on your picture

you can control the opacity , colour & size

PS: The number below the brush logo is the auto size , you can make it smaller or even bigger , BUT if you make it much bigger than the auto size , it might lose the details :)

Enjoy your photography ( or whatever you do in photoshop :D )

BOUNS TIP : 

You can rearrange your brushes 

Click on that little icon on top right > preset manager the drag your brushes wherever you want 

Feel free to leave your comment or your opnion :)

website :- Here

Email : ahmad_dubai@rocketmail.com

facebook : Here

twitter : Here

flickr : Here

wordpress blog : Here

Regards 

Ahmad 

Emaar blends Islamic Art and Arabian hospitality at 'Downtown' Ramadan tent

The rich heritage of Arabian hospitality will meet the captivating beauty of Islamic art this Ramadan, at 'Downtown,' Emaar's Ramadan tent in Downtown Dubai.

'Downtown' provides visitors with an experience like no other; a journey that begins at the spectacular entrance, where they can observe the design aesthetics of Emaar’s upcoming projects, including The Opera District and Dubai Hills Estate models, spread across the venue.

Visitors can revel in a warm, welcoming and truly celebratory ambience with hues of purple enveloping the tent, which opens to unmatched views of Burj Khalifa, the world’s tallest building. They can enjoy world-class traditional and contemporary cuisine, catered by Emaar Hospitality Group, the hospitality and leisure subsidiary of Emaar.

'Downtown' will offer an array of authentic Arabic dishes and shisha flavours served in a relaxing environment set to the backdrop of traditional music. Over 700 guests can be seated at 'Downtown.'

Featuring an inspiring selection of Islamic art from 'The Gallery' at Emaar Pavilion by the London-based gallery Ahlan Art, 'Downtown' will be home to a handpicked collection of 27 paintings, which embody the essence of the Holy Month of Ramadan and highlight Islamic culture and art.

Incorporating verses from the Holy Quran, illustrations of mosques and other elements associated with the Holy Month, the exhibition will feature works in various mediums including acrylic, calligraphy, watercolour, mixed media, and photography, by artists from Africa, India, Lebanon, Pakistan, Syria and the UK.

Ahmad Al Matrooshi, Managing Director, Emaar Properties PJSC, said: "This year, 'Downtown' will feature an unparalleled collaboration of Islamic art and Arabian hospitality, ensuring a truly differential experience for visitors, that highlights the spirit of the Holy Month of Ramadan. Whether visitors choose to dine under the magnificently-lit tent ceiling or in one of two glorious gardens, enclosed in a glass façade that provide a truly starry evening, 'Downtown' will be the must-visit Ramadan venue for get-togethers with family and friends."

 In addition to individual and family reservations, 'Downtown' makes for the ultimate destination for corporate Iftars, offering organisations the choice of reserving a section of the tent, savour a heart-warming a la carte feast, and truly mark the spirit of the Holy Month with their associates.

Guests can also catch the live broadcast of FIFA 2014 World Cup, with daily matches screening on large LED screens all around 'Downtown.'

'Downtown' will be open from the first to the last day of Ramadan. For reservations, please  call +9714 4238883 or for corporate bookings +9714 4287938 or visit www.mydowntowndubai.com.

Source 

emaar.com

Emaar unveils luxury homes in 'BLVD Crescent,' Downtown Dubai's new architectural icon

Dubai, UAE; Emaar Properties PJSC has unveiled luxury apartments in 'BLVD Crescent,' the newest stylish and contemporary residential development in the heart of Downtown Dubai. 'BLVD Crescent' features two towers of 39 and 21 storeys, connected by a podium with an infinity pool that opens to expansive views of the city.

With over 300 residential units, 'BLVD Crescent' will open to views of Mohammed Bin Rashid Boulevard, Burj Khalifa, the world's tallest building, The Dubai Fountain, the world's tallest performing fountain, and is in close proximity to the city's newest cultural destination, The Opera District. It will have immaculately landscaped parks, open green spaces, and water features cascading down the façade of the retail podium.Ahmad Al Matrooshi, Managing Director, Emaar Properties PJSC, said: "Downtown Dubai is already home to some of the world's most spectacularly designed residences and commercial towers, and 'BLVD Crescent' will raise the benchmark on design, architecture, and engineering."Arif Amiri, Chief Commercial Officer, Emaar Properties PJSC, said: "Downtown Dubai, has today become one of the most sought-after destinations in Dubai for residential property by investors from around the world. 'BLVD Crescent' raises the bar for residents, who will become part of a vibrant lifestyle development."Emaar will launch 'BLVD Crescent' simultaneously in four cities – Dubai, Abu Dhabi, Almaty and Shanghai. Online registration will commence on March 19, 2014, at 10am, at www.emaar.com.Sales will be held on March 22 at Emaar Pavilion on Mohammed Bin Rashid Boulevard, in Dubai; and at the Emaar Sales Centre in Al Nahda Tower, in Abu Dhabi, at 10am. In Almaty, sales will be held at 12pm at Intercontinental on 181 Zheltoksan Street; and in Shanghai, at 2pm at The Longemont Hotel, 1116 West Yan An Road, in the Changning District.For more details on 'BLVD Crescent,' please contact +9714 366 1688 (International) or 800 36227 (UAE), or email globalsales@emaar.ae.Emaar is also offering long-term investors and end-users the opportunity to register for the Emaar Preferred Access programme, also at www.emaar.com. Investors who make a down payment of 30 per cent of the total value of the property and maintain ownership until hand-over is completed, will be offered preferred access and the opportunity to own homes, subject to conditions, through this new customer-oriented initiative.

source :  emaar.com

The Dubai Mall dominates global shopping mall sector as world's most popular with record 75 million visitors in 2013

The Dubai Mall, Emaar Properties' flagship shopping and entertainment destination, has become the world's most-visited destination for the third consecutive year, welcoming over 75 million visitors in 2013.

Following the impressive footfall of 54 million in 2011 and 65 million in 2012, The Dubai Mall recorded a 15 per cent growth in visitor numbers during 2013, with an average monthly footfall of 6.25 million.

The mall's 1,200 plus retail outlets recorded a 26 per cent rise in sales during 2013 compared to the previous year. More than 50 per cent* of all luxury goods sold in Dubai were purchased at the mall, with its dedicated Fashion Avenue hosting the world's largest collection of fashion brands under one roof.

The number of visitors significantly surpassed the number of shoppers at the world's other leading malls such as Mall of America and Bullring Birmingham, UK (40 million each); Intu Trafford Centre, UK (30 million); Part Dieu Lyon, France (29.4 million); and West Edmonton Mall, Canada (28 million).

Over 40 per cent of the visitors to the mall were tourists, reflecting the tourism demographic trends of the city, with a majority of the overseas visitors coming from Saudi Arabia and other GCC countries, China, India, Russia and Europe.

Last year, the mall cemented its position as one of the world's most sought-after high fashion destinations by hosting Vogue Fashion Dubai Experience, the largest fashion event of its kind in the Middle East, in partnership with Vogue Italia. The mall is currently spearheading a global fashion talent scout, to identify and nurture emerging and next-generation fashion designers.

Abdulla Lahej, Group Chief Executive Officer of Emaar Properties, said: "The record visitor arrival to The Dubai Mall in 2013 is a powerful statement that seals Dubai's reputation globally as a business and leisure hub. The socio-economic impact of the mall on the Emirate's economy is tremendous, having generated more than 25,000 jobs and consistently driving the growth of the city’s retail, leisure, and hospitality sectors – the core contributors to Dubai's GDP."

"Contributing significantly to Emaar's recurring revenues, thus adding value to our stakeholders, the mall's sustained success demonstrates the vision of His Highness Sheikh Mohammed Bin Rashid Al Maktoum, UAE Vice President and Prime Minister and Ruler of Dubai, to create a truly world-class city."

Nasser Rafi, Chief Executive Officer of Emaar Malls Group, said: "The surge in visitor arrivals and the growth in retail sales are indicators not just of the popularity of the mall but also of Dubai as a preferred destination for shopping and luxury lifestyle experiences. Having established Dubai as a global fashion capital, we are now further enhancing the fashion and lifestyle choices at the mall with the expansion of the Fashion Avenue by another 1 million sq ft, which will add 150 new brands to the mall."

Celebrating its fifth anniversary of opening in November this year, The Dubai Mall is centrally located in Downtown Dubai, the most prestigious square kilometre on earth and the flagship mega-development of Emaar Properties.

The Dubai Mall meets all shopping requirements of visitors, from fashion wear to accessories, electronic appliances and home furnishing, to the latest communication gadgets and audio-visual choices, books, jewellery and much more.

The Dubai Mall's popularity as a family getaway is also defined by its 200 plus F&B outlets as well as its world-class leisure attractions including Dubai Aquarium & Underwater Zoo, with thousands of aquatic animals; SEGA Republic, the largest indoor theme park of its kind; KidZania®, the dedicated children's city; Dubai Ice Rink, an Olympic sized ice rink; and the 22-screen Reel Cinemas that can seat over 2,800 people. The mall also serves as the gateway to At the Top, Burj Khalifa, the world’s tallest observatory deck with an outdoor terrace.

The US$20 billion Downtown Dubai features Burj Khalifa, the world's tallest building, several world-class hotels, thousands of residential apartments and modern offices, among others. It was in the global spotlight hosting the New Year’s Eve Gala, which attracted millions of visitors with a spectacular fireworks display that captivated the world.

source

emaar.com

Photograph public offences but do not publish on social media: Dubai Police Chief

Major General Khamis Matar Al Muzainah says photographs can be taken, but must be sent to the police

Dubai’s police is set to become the first security organ in the region to formally allow the public to photograph road violations and security offences to be used by the police against those involved in such acts, the police chief was quoted on Sunday as saying.

Major General Khamis Matar Al Muzainah said a decision to allow the public to be directly involved in supporting the emirate in its war on crime would be enforced this year as part of new initiatives for 2014 involving the launching of a police TV channel dedicated to educating the public on discipline on roads and other places.

Quoted by the Dubai-based Arabic language daily Al Bayan, Muzainah said police had already permitted the public to be involved in fighting crime through telephone calls, adding that police received more than 70,000 phone calls in 2013.

“Now we want to get the community to be involved in reporting traffic violations and security offences by allowing the people to take photographs and send them to the police. The decision will be enforced this year,” he said.
 

“But such photographs must not be published on social networks or any other sites that will lead to defamation of offenders. This new service is only intended to ensure a sort of self-control within the community and increase their sense of responsibility.

"The pictures will then be examined by the police to determine how serious and dangerous the offence is…in some cases, we will need personal information about the senders of those pictures so they could testify in court in case of a major and serious offence.”

source

emirates24|7

Emaar launches urban cosmopolitan, fully-serviced Vida Residence Downtown Dubai

Dubai, UAE Following the successful launch of Vida Residence, The Hills, Emaar Properties has launched the second serviced residence project under the upscale hotel concept Vida brand in Downtown Dubai, the company's flagship mega-development.

Defined by the urban cosmopolitan, avant-garde, and vibrant energy of Vida Hotels and Resorts, Vida Residence Downtown Dubai features 320 units, including 1, 2, 3, and 4-bedroom serviced apartments.

The 57-storey Vida Residence Downtown Dubai will be linked directly to Vida Downtown Dubai via an air-conditioned glass bridge, giving residents seamless access to the world-class hotel.

With all homes to be serviced by Vida Hotels and Resorts, Vida Residence Downtown Dubai combines stylish, world-class design with contemporary finishes and fittings, in an elegant architectural expression in stone and glass, inspired by 1920s New York art deco. Residents will have access to modern amenities including a swimming pool, fitness centre, and a dedicated area for children, set within the 3-storey podium.

The property is set apart by the exceptional views it offers to residents of Mohammed Bin Rashid Boulevard, the thoroughfare that encircles Downtown Dubai; The Dubai Mall, the world's largest shopping and entertainment destination; Sheikh Zayed Road; Burj Khalifa, the world's tallest building, and The Dubai Fountain, the world's tallest performing fountain.

Vida Residence Downtown Dubai will also provide residents with easy access to the diverse dining outlets and varied retail options that line Mohammed Bin Rashid Boulevard, such as La Serre, the rustic Parisian Boulangerie and café.

Ahmad Al Matrooshi, Managing Director, Emaar Properties PJSC, said: "The Vida Residence brand has set a new benchmark in innovative design and aesthetics that appeal to discerning customers. Offering all outstanding amenities and the exemplary service provided by Vida Hotels and Resorts, Vida Residence Downtown Dubai will appeal to young professionals and families who will become part of a vibrant community, and one of the most sought-after lifestyle destinations in the city."

Emaar will launch Vida Residence Downtown Dubai in several cities on January 18, 2014, including Dubai, Abu Dhabi, London, and Baku, along with a dedicated showcase in Riyadh.

Potential investors can register their interest for homes in Vida Residence Downtown Dubai online atwww.emaar.com from January 15. The sales on January 18, for Dubai will be held at the Emaar Sales Centre in Emaar Square, Downtown Dubai and in Abu Dhabi, at the Emaar Sales Centre in Al Nahda Tower, from 1pm; at the InterContinental London Park Lane, from 9am; the Fairmont Baku, from 1pm; and the showcase in Riyadh will be held at Al Faisaliah Hotel, from 12pm.

source

emaar.com